What does a festival mean?

Valentines, Christmas all these festivals are just festivals itself. Sometimes I feel like these are just gimmick for business growth, is a kind of consumerism which fades the truth value of festival in celebrating it with your loves one.

Frankly speaking, why do people need to buy a gift for someone to prove that they love each other or to celebrate the joy?

If not, does it mean that I dun like you or I'm not enjoying the happiness?

It's so weird, nowadays people always consume something to show their value, show off their social status - which is insignificant. If your social esteem is built on a brand name product, what's your true value to yourself? Why do you need to prove your value by consumption?

After all, these products are getting depreciated, might turn up in landfills which pollute the world. The human desire are unlimited but our natural resources are limited indeed.

Shall we RETHINK of buying every product and the sustainability of it?